![]() ![]() But have you noticed the contrast in mood as represented by the different illustrations on the “problem” and “solution” slides?) (We’ll go into details about visual aspects a little later. By establishing a challenge, you propel your audience to work their minds and stick with you.Ībove all, it sets the stage for the next section: the solution. The human brain is tailored to solve problems. In this example of a pitch deck for a dating app, the first thing we've done is introduce a problem: the human quest for love (because no one wants to be alone!). This piques your audience’s interests and engages them because it keeps them hooked as they wait to hear possible solutions. Right off the bat, present a complication. ![]() Here’s what each of them should encompass. Like all good tales, telling a story means having a structure that includes a beginning, middle, and end. ![]()
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